Increasing Fundraising Sales

Your ultimate goal should be to raise as much money as possible. Review our suggestions on how to maximize your fundraising sales

We feel that our primary purpose is to help fundraising sponsors achieve their sales goals. At the very least sponsors should be combining a good prize program with their fundraiser brochure to help motivate their students to sell. However, we also attempt to get our customers to think outside the box and do even more to help maximize their students selling efforts.

Some people feel that students involved with high school fundraisers don't sell as well as younger students when it comes to school fundraising. By the time students reach high school they are no longer as excited about winning prizes like they were when they were younger. It also takes a lot more to motivate a high school student to sell for a variety of reasons:

Many people place a major emphasis for selecting a school fundraiser on how much profit percent they will receive from their fundraising company. In a lot of cases, once schools have weighed the pros and cons of perhaps several different companies under consideration, in the end it often comes down to who offers the most profit. Unfortunately this is a short-sighted approach for a variety of reasons.

Most of the time elementary school fundraising coordinators or PTA boards focus on ways to increase overall sales or seller participation. What is often not discussed however is how to increase the number of individual sales made per seller. In other words, how can we make those who already participate in your fundraiser even more productive? If you can find ways to increase the productivity of those who are already selling, your sales results would increase significantly.

Most people want a simple and easy fundraiser that requires the least amount of work possible. They want a product that will sell itself and as long as they think that everyone is out there working to bring in sales then they’ve done all they can do to ensure their fundraising group’s success.

Most people who are in charge of their school fundraiser don’t really give the school fundraising prize program a second thought. As long as it contains decent prizes and the prize levels are somewhat reasonable, what else should matter? After all, every fundraising company offers the same prizes, right?

Limo rides have been effective in increasing fundraising sales because they push more students to reach higher sales than they ordinarily would. Not many people can deny that limos have served as a powerful motivator; especially when you add in a popular destination that students love like a pizza or bowling establishment. However, there are many school fundraiser groups that feel that using limo rides have run their course.

If there were additional incentives that you could easily incorporate into your high school fundraiser that would increase your fundraising sales without taking much work to integrate and wouldn’t cost you much money, would you consider it? Most good school fundraising coordinators will do whatever it takes to ensure that their fundraiser is successful as long as it doesn’t cost them a lot of time or money.

It seems that when it comes to school fundraisers, most fundraising companies offer the same types of prize programs. They put the cheap prizes at the lower levels and the better prizes at the higher, more difficult to reach levels. This makes financial sense for the company; however most students will only win the cheaper prizes. Until recently, most schools have overlooked what prizes individual students are receiving in exchange for school wide sales results.

The most overused cliché seems to be when people tell us that ‘it takes money to make money’. For the most part, they are right. If you offer bigger and better prizes that cost more money, competition will increase as more students are drawn in to work harder to increase school fundraising sales. Spending extra money on fundraising prizes may be easier for some schools than for others however. Therefore the question then becomes, “how can we increase our school fundraiser sales without having to spend the extra money?”

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