Promoting Your Fundraiser

If you want to get the most out of your fundraiser you’re going to have to promote it. Learn how to keep your sellers excited about your fundraising program

Some people are afraid to add extra incentives to their school fundraiser because they don’t know if they will get a good return on their investment. How do you know if the money that you’ve spent is going to pay off or not? If you are concerned about this, or you have a limited budget, your objective should be to incorporate additional incentives to your fundraiser that will further increase your sales while spending the least amount of money, or even no money at all.

Most groups have either kicked off their school fundraiser already or are planning to do so shortly. The fundraising kickoff is probably the most important method that schools have to motivate their students to bring in sales.

You only have so much in your school fundraising budget to attempt to entice your sellers to bring in more money. You need to spend whatever money you have wisely. As a result, you are careful with your big prize purchase having done your homework by asking for people’s opinions on what to buy. After careful consideration you have determined that the prize that you have finally selected is really going to motivate your fundraising group to sell more.

Before your school fundraiser ever starts, if you want success you’ll need to get certain people to buy into your cause. It’s not enough if your students are excited about the prize program that they learn about at the fundraising kickoff. Successful fundraising is a team sport; therefore it will be important to get the following people on board before your sale ever starts.

Most people are extremely busy these days and one of the last things that they want to have to tend to is their school fundraiser. After all, once the kickoff is over you have two weeks that you don’t have to worry about anything until the orders are to be turned in. What an ideal situation? Your students and parents are out selling and raising money for the school and you can focus on other things.

High school fundraising groups need money as much as anyone; however they are not always willing or motivated to participate in a fundraiser. It helps to have strong sponsors with clearly defined goals and expectations for their group members; yet there is still more that can be done to help ensure fundraising success. We have seen many high school sponsors achieve greater than average results because they have incorporated fun and competition into their fundraisers.

The other day one of our customers asked us what they should say to their students each day for their school fundraiser announcements. First of all, I liked the question because this person was taking the promotion of her sale very seriously and realized the importance of reminder her students to sell. Too often schools think that the kickoff is enough and that the only announcement that needs to be made after that is the one that reminds the students to turn in their orders the day before they are due.

The problem with incorporating additional fundraising incentives into your sale is that they sometimes cost money. Yet as long as you promote these incentives properly you can often still achieve a good return on your investment. However, what if you could offer motivators that didn’t cost you anything but still increased fundraising sales?

Most schools wait until the kickoff to start promoting their school fundraiser. And why not, the main reason you have a kickoff in the first place is to motivate your students to sell. There are probably many reasons why people don’t promote their fundraiser before their kickoff including:

Your students are your biggest asset when it comes to elementary school fundraising so convincing them to participate in your fundraiser should be your primary concern. Furthermore, there is no better way to get students excited about your sale than to have a well-organized fundraiser kickoff meeting.

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