Selecting a Fundraiser

Choosing the right fundraising program for your school or group takes thought and consideration. Read about how to select the right fundraiser

There are many reasons why many people struggle with whether they should do their own school fundraiser, like have a school carnival, or simply hire a fundraising company. Schools that have grown tired of the same old company product brochures and prize programs may be experiencing apathy, or even complaints, from their parents and are therefore being pressured into considering a change. Fundraising sales may be trending downward as well which makes changing to something new, like a school carnival, seem even more appealing.

Anyone who’s ever been to a school fundraising kickoff assembly can tell you how excited students get once they initially see the prizes that they have a chance to win. Their first reaction is usually one of optimism and expectation. They can’t wait to start selling once they get home. The discouragement often doesn’t start kicking in until they realize how many items they actually have to sell in order to win the bigger and more worthwhile prizes.

Everyone wants something for nothing. We want banks to loan us money with nothing down, to lose weight without exercising and reach our fundraising goals with little to no effort; yet isn’t it risky to assume that we can achieve success without sacrifice? What if things don’t work out like we hope they will? Will we get what we deserve?

More people are holding onto their money these days and are thus more careful about how much they spend on items when they buy. Let’s face it, some people may see school fundraising as a “necessary evil”; therefore you will want to put your best foot forward by presenting the most appropriate sales brochure to those who will be supporting it.

More and more school fundraising companies are offering coupon vouchers that can be redeemed online by the customer at their convenience as opposed to receiving the actual product from the student. Companies are realizing that when people go to their online store to redeem their coupons they may see additional items that can be purchased so this makes good business sense.

We recently had someone inform us that a particular school was very interested in using our Big Event Magic Show as their school fundraising prize program along with one of our fundraising brochures until they saw how much they thought they had to sell in order to get it. They were a new school in a young neighborhood that was adding on grades each year so their student population was only about 250. Without reading any further they moved on.

We recently signed a small catholic school on one of our fall fundraising programs that they will be kicking off this coming August.

Most schools who are satisfied with their current school fundraiser are also probably content with their current fundraising company. After all, the company has done everything that the school has expected. Their student fundraising packets arrived at the school already collated, their kickoff was a success, the product arrived in good condition and any needed replacement items were addressed and taken care of rather quickly.

Elementary school fundraising groups definitely want to ensure that they are working with the best possible company when it’s time to decide on who they want to work with for their fundraiser. Some schools will not even look for another company because the company they worked with last year didn’t make any real mistakes. Others have been loyal to a certain sales person for years and aren’t about to change.

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